Why a Professional is needed to build a site
You know you need a professional website for your business, but as you contemplate your options the thought is bound to cross your mind that perhaps a DIY website may be better. This is a complex question and the answer isn’t so black and white.
Truth is, it is cheaper to build your website yourself – at first appearances anyway. The only way it is cheaper is if you are a professional site designer. Otherwise it will cost you in the long run because if you don’t know the technical aspects of building a site you are going to lose customers and lose time – and all of that will cost you.
User experience is everything and if your site isn’t catering to your customers then they won’t stick around to see what you are selling or saying. Responsiveness is everything. Your site needs to load quickly and be very easy to use. A visitor should be able to click on your site and easily find the information they are looking whether it’s contact information, social media buttons, or your latest product release. This calls for someone who not only knows what customers want when they click on a site, but also how to make that happen.
Quality of Design
Quality of design is absolutely vital when it comes to your web site. Unfortunately, most DIY websites use premade templates which are like little boxes that you have to try to make your business fit into. When you go with a professional web design company the template is custom designed for your business so it can be whatever it is without restrictions. No more conforming, you can really let your brand personality shine through.
Website downtimes can be costly, whether it is because something isn’t working correctly or there are mistakes that need to be corrected. A professional web site saves you from countless spent hunched in front of the computer trying to fix every little problem that crops up. Many of these problems are made due to lack of experience or lack of knowledge. If you aren’t a pro and you are trying to do it yourself you are likely going to backtrack – a lot.
If you create your own website and you have a problem, who do you call? Where do you turn for help? If you are like most people you either try to figure it out for yourself or call customer support and talk to someone who does not know you or your business. When your site is done professionally and you have a problem, you can call and speak to a live person who knows you, knows your business, and has a relationship with you. The latest way to build websites is with so called: “free website builders.” If you search for “how to create a website” or “free website,” you’ll see dozens of sites—all claiming to offer you something for nothing.