Throughout history it should be noted that whenever a new technology emerges, the old one is deemed obsolete. But, let’s look at that. TV didn’t kill radio. Radio has adapted to find even newer ways to gain and engage audiences. Pay TV hasn’t killed off free to air and streaming services haven’t killed either.
I believe the same is true of print advertising. While digital options for marketing and advertising have negatively impacted the number of publications, ad pages and revenue, the media savvy marketer knows that print advertising remains a viable component of any media mix.
Let’s have a quick look at the argument against print;